Art & Digital Entertainment Labs

Apply bio-monitoring technology to examine art, film and digital entertainment media. How does the brain process art? What makes a movie scene good? What about this painting creates engagement? What about this Youtube Video made it popular?

Goal: The Art & Digital Entertainment Analysis Labs goal is to examine Art through bio-monitoring instruments to gain insight into how the brain makes decisions on what makes something entertaining, artful and engaging.

Current Research Topics: 

What makes something art?

In Art, Film Digital Entertainment there are individuals who appreciate and intuitively understand the message the work (art/film) is expressing. They understand how they are meant to experience the work and how to interpret the sometimes hidden meanings of the art. There then are experts who just get how art is meant to be experienced and then novices, who are completely unaware of how to view it. Often times a creative makes a work expecting that the audience will get the message or understand the work. But as we’ve all experienced a lot of meaning in art & film is sometimes lost to the viewer.

How does the brain process art? What makes a movie scene good? What about this painting creates engagement? What about this YouTube video made it popular? Since perception of art & film is subjective, are there objective ways to test theories? The Perception of Art & Film Labs, tries to examine established trends in art & Film and see if there is objective data that can prove them valid.

The Art & Digital Entertainment Analysis Labs goal is to examine Art through cognitive instruments to gain insight into how the brain makes decisions on what makes something entertaining, artful and engaging.