Online dating has drastically changed the rules to the game of courtship. What was once seen as an unconventional method of finding a partner has now become normal. The new rules of courtship are fast emerging and a lot of voices are speaking about what methods work best to optimize your chances at scoring a suitable mate. Arousal Science, examines through Bio-monitoring & cognitive instruments the courtship process in the United States through digital mediums and tries to point out patterns that show sexual strategy specific to each gender. Courtship has evolved or maybe a better way to understand its progression is, it has been distilled to its most basic features and then amplified.

Goal: to properly investigate courtship through digital mediums and provide some insight that relates to both genders apparent specific sexual strategy.